
Foreign DMCs step up UK focus
OVERSEAS MICE MARKET CONTINUES TO TARGET UK
Despite the economic downtown which has seen international business travel budgets slashed, there is still confidence in the UK market according to overseas MICE market operators. Uniqueworld, the UK’s premier MICE market consultancy, has seen an increase in hotels and destination management companies wishing to target the UK for 2010.
“In the past six months we’ve expanded our client portfolio. Many hotels and destinations believe they can offer competitive and creative solutions for UK clients, especially in the current economic climate. As well-established, professional partners they are experienced in delivering cost-effective and stress-free conferences, meetings and launches”, says Andrew Harvey, co-founder of Uniqueworld.
“Our ongoing strategy for 2010 is to continue to grow within the ‘emerging’ markets” he continues.
New clients being introduced to the UK market include:
Destination Marketing Companies
Briggs NYC – the leading DMC in Manhattan, where you can experience a ‘New Yorkers, New York’. Operating for thirty years, Briggs’ solid and reliable reputation has made the company the preferred supplier for many international event organisers.
+Nine Zero – Turkey’s leading DMC conference planner and events specialist, has over 15 years’ experience in providing tailor-made solutions for clients. Operating in both Istanbul and the increasingly popular resort of Antalya, + Nine Zero is establishing its presence in the UK with creative and ‘on message’ business solutions.
La Fayette – renowned in Paris and Northern France for the past 22 years, the DMC has opened a new office servicing the South of France from Marseille to Monaco in November 2009.
Access - consistently listed as Top 25 DMC by Special Events Magazine, the company delivers extraordinary group experiences throughout Western USA including; Las Vegas, Orange County, Los Angeles, Palm Springs and San Diego. With over 35 years’ local experience the company's services and events are designed to deliver the motivational, creative and budgetary needs of any meeting planner.
Hotels and Resorts
Doonbeg - Offering a world renowned golf course, award winning spa and sumptuous cuisine, this stunning property offers the finest in ocean views and unparalleled service. European Golf Resort of the Year 2010, IAGTO.
What do Uniqueworld do? We increase international sales for our clients.
How do you increase international sales? We increase sales by developing, implementing and managing international sales, marketing, e-marketing and a unique direct sales strategy.
Why are clients contracting with you? Can’t they do it themselves? There are several reasons why our clients choose to outsource to us. Some of our clients prefer to concentrate on their core business, while others feel that they do not have the international knowledge or expertise. Other clients simply do not have the financial resources to open offices overseas and yet they do want a presence and a sales and marketing effort in overseas markets.
What is unique about us? Our USP (Unique Selling Proposition) is that we market our client travel companies in new and innovative ways. USP also represents our 6 Brand disciplines (Unique Services and Products) for Unique Cities, Destinations, Experiences, Resorts, Retreats and Stadia. Correct association membership and privileged access to exclusive clients are the key driving force behind our success and our clients’ success. We are modeling international representation after our clients need to connect directly with consumers and agents around the world.
Is it difficult or time consuming to work with Uniqueworld? No, it is just the opposite. Consider this: one contract, one contact and one invoice. You can consider Uniqueworld as an extension of your existing sales and marketing team. While we need some support especially in the beginning months, we generally can easily fit within the existing management structure.
How does Uniqueworld get compensated? Please request a proposal for representation fees for 'active sales'. We do not operate similar to Meeting and Event Agencies.
How long does it take to get started with Uniqueworld? Our implementation is usually less then 30 days.
Who are your typical clients? Our typical clients are all the key influencers and economic buyers in the meeting & incentive Industry PLUS our ‘Unique Corporate client’ contacts. Request a proposal to learn more.
What is the client booking process? They complete the information on our Booking Request Form found via the Uniqueworld’s website Homepage.
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